# Forge Worldwide uses The Brief to build impactful, animated display ads at speed

**Industry:** Marketing Agency  
**Employees:** <25

## About the Customer

Forge Worldwide is a dynamic digital agency known for innovation and creativity, specializing in compelling ad campaigns that engage target audiences and communicate clients' stories.

## Use case

Transformed static triptych design into captivating animated billboard ad using The Brief, resulting in increased engagement and cost savings.

## How The Brief helped Forge Wordwide

### Agility

Quick adaptation and iteration of campaigns based on performance insights improved campaign turnaround times and project management efficiency.

### Consistency

The ability to duplicate projects and create templates ensured uniformity across various campaigns, maintaining brand integrity.

### Enhanced Workflow

The Brief streamlined the creative process, allowing for faster internal reviews and client deliveries.

### Cost Efficiency

By handling video editing in-house, Forge Worldwide saved approximately 15-20 hours per project.

## Forge Worldwide's eye-catching subway billboard

Forge Worldwide embarked on a project to develop an eye-catching triptych video ad to be displayed in Boston Station. The goal was to create a captivating, animated billboard that would stand out in the busy subway environment and attract commuters' attention.

## Animating a Static Triptych: A Creative Challenge

The primary challenge was converting a static triptych design from the previous year into an animated format. The team needed to split one cohesive video across three separate panels, each requiring precise dimensions and seamless integration of additional assets.

The complexity of this task demanded a flexible creative automation platform.

## The Brief Powers Forge Worldwide's Triptych Animation

Forge Worldwide chose The Brief for its unique functionalities and ease of use, enabling them to split and animate the video across three panels, resize and adapt the triptych boards for social media effortlessly.

Additionally, they could save time and resources by eliminating the need for external freelancers or limited video editing software, enhancing overall efficiency.

**Meredith Wish - Associate Creative Director at Forge Worldwide**

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