Same Team, 10x Output: How VivoLife Scales Ads Without Breaking a Sweat

Describe it, create it, scale it! Using The Brief teams like VivoLife jumped from 10 ads quarterly to 100+ monthly. With AI-powered design and translation capabilities producing 300-500 localized creatives monthly, teams save hours per campaign while reducing acquisition costs and boosting ROI through higher-volume testing.

The Challenge: Scaling Without Creative Burnout

Creating every ad version manually in Photoshop slowed the team down. Designers were stuck in edits, copywriters in repeat work and scaling became a grind.

Smarter Workflow, Better Focus

With The Brief, VivoLife imports PSDs, maps headlines, and translates ads in clicks not hours. Everyone stays in their zone, and output keeps climbing.

Numbers & Still Counting

“Our designer can now do 3x the work within the same hours by leveraging AI, while our copywriter can now do probably 10x while keeping the ad cost low.” - Salvatore Notaro, Marketing Lead at VivoLife

• 3x More productivity, not time
• 10x More content, lower costs
• 300+ Monthly translations
• Unlimited Design iterations

Multilingual Ads At Lightning Speed

Translating ads used to mean starting from scratch. Now, VivoLife's team adapts campaigns into multiple languages with just a few clicks. Using The Brief, they deliver 300-500 translations monthly across 7+ countries and test 200-300 variants per campaign in-house.

AI translation has transformed a once manual process into a streamlined workflow, reducing costs and freeing their team for higher-impact work.

Small Team, Massive Output

VivoLife set up a smarter workflow with just three specialists: one designer focused on visuals, one copywriter worked in feeds, and one coordinator kept everything moving—no more overlaps or hold-ups. This streamlined structure didn't just boost production. It gave each team member the space to do higher-impact work, while The Brief handled all the repetitive tasks.

Start in Photoshop. Scale in The Brief.

VivoLife’s designers still rely on Photoshop to craft standout visuals but when it comes to scaling across formats, The Brief picks up the pace. With full PSD layer import, their creative work doesn’t go to waste. It goes further. Designs come in beautifully layered. From there, it's just a matter of choosing sizes, updating headlines, and exporting in bulk.

Behind the Scenes

How VivoLife made The Brief their own turning smart features into a workflow that just works.

• PSD Import with Layers: Designs start in Photoshop, then get scaled in The Brief with all layers intact.
• High-Volume Output: From 10 ads per quarter to 100+ per month without expanding the team.
• Resize in One Click: One design becomes dozens of sizes instantly, without manual tweaking.
• AI-Powered Scaling: Use AI to extend images, adjust layouts, and adapt designs across ratios.
• Feed Based Text Editing: Copywriters write in bulk using a shared feed, no need to enter the editor.
• Role Based Workflow: Designers design. Copywriters write. A coordinator keeps it all moving.
• AI Translation: Instantly localize creatives across multiple markets, no extra files needed.
• Organized & Customizable: Folders, formats, and processes tailored to how their team actually works.

“The Brief became our scaling sidekick. We kept Photoshop for design, but used The Brief to multiply it into every format, market, and message.”

Salvatore Notaro, Marketing Lead, VivoLife

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