# Customer vs. Company Journey Webinar

Join our guest, Jon Ivanco, to learn how to differentiate the customer journey from the company journey from an advertising perspective.

## What will we cover?

In this webinar, Jon will teach you everything about how to develop a smooth and engaging customer journey and

you'll learn:

- The differences between customer and company journey
- How to build your website to improve customer experience
- How can ads set up the customer journey better
- About the shift in thinking in terms of privacy changes
- What will be the role of ad agencies in the future

## Meet our speaker

Jon Ivanco is the co-founder of Formtoro, where he advises ecommerce companies on creating integrated data structures to drive predictable growth.

He is a huge advocate for customer journey vs. company journey as you will see in this webinar.

[More about Jon Ivanco](https://www.linkedin.com/in/jivanco/)