# Fixing Frustrating Design Patterns in E-Commerce

Join our guest, Vitaly Friedman, to take a closer look at some frustrating design patterns and explore better alternatives, along with plenty of examples to keep in mind when building or designing one.

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## What will we cover?

Design can be seen as a very subjective matter, but unlike any kind of self-expression or art, design is supposed to solve a problem.

You've probably seen confusing and frustrating design patterns that seem to be chasing you everywhere you go. They are widely accepted and repeated over and over again — often without being questioned or validated by data or usability testing. In this webinar, Vitaly Friedman will cover this and more:

- How to create designs that really solve a problem
- Best tips on making your designs increase conversion
- How to design in order to avoid user complaints
- Best practices to validate your designs

## Meet our speaker

Vitaly Friedman is the co-founder and editor-in-chief of Smashing Magazine. He loves beautiful content and doesn’t like to give in easily.

When he is not writing or speaking at a conference, he’s most probably running front-end/UX workshops and webinars. He loves solving complex UX, front-end, and performance problems.