Social Media Advertising in 2023: Tips, Strategies and Platforms - The Brief AI

Complete Social Media Advertising Guide: How to Build a Failproof Strategy

PUBLISHED JUNE 22ND 2022

What Is Social Media Advertising?

Social media advertising is a form of digital advertising where you use platforms such as Facebook, Instagram, Twitter, or LinkedIn to promote a product, service, or brand with the aim of increasing brand awareness, driving website traffic, generating leads, or boosting sales.

The social media ads need to match the platform(s) you're advertising. This is why you should use a social media graphics maker to back up your daily posts that are meant to keep your followers informed and interested.

The goal is to increase brand awareness while serving your clients the advantages they could get by using your product or service.

However, the benefits of social media advertising go beyond building brand awareness because there are many objectives you can set for your shoppable ads and campaigns.

This is why you need a social media marketing strategy that encompasses organic and paid tactics.

This guide will clarify these things and help you understand how to use social media for advertising.

A. Tips for a successful social media advertising strategy

B. The most popular social media platforms

C. Social media ad types

D. Social media advertising costs

A. Tips for a Successful Social Media Advertising Strategy

You can always spice up your strategy with your own ideas, but there's a general formula that will help you get started.

1. Know your audience

This is why you need to determine your buyer personas so you can speak their language.

2. Define your objectives

Here are a few objectives you can consider:

3. Choose the platform(s) you wish to advertise on

Your job is to determine where your ideal client spends most of their time and focus all your social media content resources.

4. Create your ads

You can always perform A/B testing with two or three variants of the same ad and see which one has that thumb-stopping ability.

5. Launch your campaign

When you have all your creatives ready, set up your campaign and get it ready for launch.

6. Measure your ads' performance

Can you measure social media advertising effectiveness? Definitely.

B. The Most Popular Social Media Platforms

Here are the ones brands usually gravitate towards:

1. Instagram

If you decide Instagram is right for you, these are the three advertising objectives you can choose from: awareness, consideration, or conversion.

2. Facebook

This platform has a range of objectives: awareness, consideration, and conversion.

3. LinkedIn

You can tackle the same three objectives here as well: awareness, consideration, and conversions.

4. Pinterest

On Pinterest, you can choose from brand awareness, video views, consideration, conversions, and catalog sales.

5. YouTube

YouTube offers objectives such as product and brand consideration, brand awareness, website traffic, leads, or sales.

6. TikTok

Set your business goals as traffic, reach, conversions, and consideration.

7. Twitter

The business goals include awareness, consideration, and conversions.

8. Snapchat

Choose between awareness, consideration, or conversions.

C. Social Media Ad Types

1. Instagram ads

1.1. Image ads

1.2. Video ads in the feed

1.3. Carousel ads

1.4. Stories ads

1.5. Reels ads

1.6. Shopping ads

1.7. Collection ads

1.8. Explore ads

2. Facebook ads

2.1. Photo ads

2.2. Video ads

2.3. Stories ads

2.4. Carousel ads

2.5. Slideshow ads

2.6. Collection ads

2.7. Messenger ads

2.8. Playable ads

2.9. Instant Experiences

3. LinkedIn ads

3.1. Sponsored content

3.2. Sponsored InMail ads

3.3. Conversation ads

3.4. Text ads

3.5. Dynamic ads

3.6. Video ads

3.7. Carousel ads

4. Pinterest ads

4.1. Standard Pin ads

4.2. Carousel ads

4.3. Video ads

4.4. Collection ads

4.5. Shopping Pins

5. YouTube ads

5.1. Skippable in-stream

5.2. Non-skippable in-stream

5.3. Bumper

5.4. In-feed video

5.5. Outstream

5.6. Masthead ads

5.7. Overlay ads

6. TikTok ads

6.1. In-feed video ads

6.2. TikTok brand takeover ads

6.3. TikTok top view ads

6.4. TikTok branded effects ads

7. Twitter ads

7.1. Promoted ads

7.2. Follower ads

7.3. Amplify ads

7.4. Twitter takeover

8. Snapchat ads

8.1. Snap ads

8.2. Story ads

8.3. Snapchat collection ads

8.4. Snapchat AR lenses

D. Social Media Advertising Costs

Depending on your campaign goal, the social media advertising costs will be according to these methods:

Conclusion

When it comes to social media ads, you have the opportunity to reach your audience in a fun and engaging way. But don't forget to choose which platforms you should tackle according to your brand and target audience.